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Traco Octopus Newsroom System Integration

Traco Octopus integrates the Octopus NRCS newsroom system directly into the Avid MediaCentral | Cloud UX environment, enabling journalists and editors to work with stories, rundowns and media assets within a unified newsroom workflow. The platform connects newsroom planning, script writing and video production by allowing users to access Octopus stories, manage story elements and link media clips directly from the MediaCentral interface.

By combining newsroom management with video production tools, Traco Octopus enables editorial teams to create and manage news content without switching between separate systems.

Why Traco Octopus?

Modern newsrooms require seamless collaboration between editorial planning and video production. Traco Octopus connects the Octopus newsroom system with Avid MediaCentral, allowing journalists and editors to manage rundowns, edit stories and work with media assets directly inside the newsroom production environment. This integration simplifies newsroom workflows while ensuring that editorial teams can access and update news content from any location.

Newsroom workflow integration

Traco Octopus enables editorial teams to access and manage rundowns, stories and newsroom folders directly within MediaCentral Cloud UX. Stories can be opened, edited and updated inside the interface while maintaining full synchronization with the Octopus NRCS system. Story elements can include scripts, notes, MOS objects and associated media clips, allowing editorial and production teams to collaborate on the same content within a single workflow.

Media and story element management

Each story element can be connected with a video clip or media asset stored in the Avid environment. Editors can create new clips directly from story elements or link existing media assets using drag-and-drop from MediaCentral applications such as Browse, Search or Media Player. This connection between newsroom scripts and video assets allows editors to quickly move from editorial planning to video production.

Integration with editing systems

Traco Octopus supports embedded operation inside production tools such as Media Composer and Adobe Premiere Pro, enabling editors to access newsroom stories while working in the editing environment. Story elements containing video clips can be directly transferred to editing bins, allowing production teams to begin editing without leaving the newsroom workflow.

MOS and graphics integration

Traco Octopus supports MOS-based workflows, allowing newsroom stories to contain timed or untimed MOS objects. Through integration with systems such as Traco GFX, newsroom scripts can include broadcast graphics and other production elements that are triggered during live broadcasts.

Key Features

Native MediaCentral integration
Traco Octopus operates directly inside the Avid MediaCentral | Cloud UX environment, allowing newsroom teams to work with stories and rundowns without switching between systems.

Rundown and story management
Journalists and editors can access newsroom rundowns, open stories and edit scripts directly within the MediaCentral interface.

Story element media linking
Story elements can be connected with video clips or media assets, enabling seamless transition from editorial planning to video production.

Embedded editing workflows
The application can run in embedded mode inside production tools such as Media Composer or Adobe Premiere Pro, allowing editors to access newsroom content while editing.

MOS newsroom integration
Support for MOS objects enables integration with broadcast automation systems, graphics workflows and live production environments.

Platform architecture

Traco Octopus operates as a Cloud UX application within the Avid MediaCentral platform, providing newsroom access through a browser-based interface. The system synchronizes editorial data with Octopus NRCS while connecting story scripts, media assets and production workflows within a unified newsroom environment.

Use Cases

Newsroom story production
Journalists can write scripts, organize story elements and prepare newsroom content directly within the MediaCentral environment.

Editorial and video collaboration
Editors can link video assets to newsroom stories and immediately begin editing content connected to newsroom scripts.

Live broadcast preparation
Rundowns and story elements can include MOS objects and production cues used during live broadcasts.

Integrated newsroom and editing workflows
Editorial teams and video editors can work with the same stories and media assets across newsroom and editing environments.

Remote newsroom access
Because Traco Octopus operates within MediaCentral Cloud UX, newsroom teams can access rundowns and stories from any location through a browser interface.

Download the datasheet

Download a technical overview of Traco Octopus, including system architecture, newsroom workflows, and integration capabilities.

Download datasheet

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Pomocou Traco GFX dokážete pohotovo reagovať na aktuálne udalosti a prinášať najnovšie správy. Reportáži môžete ihneď pridať grafické titulky zo širokej škály grafických šablón Viz Pilot priamo v rozhraní, upravovať ich načasovanie a trvanie na časovej osi. Týmto spôsobom môžete všetky kroky potrebné na dokončenie reportáže vykonať sami na svojom notebooku, počítači alebo tablete.

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