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Traco MD
Media Distribution Platform

Traco MD enables journalists and editors to distribute video content directly from the Avid MediaCentral | Cloud UX environment to broadcast, digital and social platforms. The platform allows users to prepare distribution jobs, select destination profiles and publish media assets without exporting files or leaving the MediaCentral workflow. By combining automated distribution profiles with integrated metadata workflows, Traco MD simplifies multi-platform publishing for modern newsrooms.

Why Traco MD?

News television stations increasingly publish the same content across multiple platforms, including broadcast, social media and digital services. Traco MD connects Avid MediaCentral with external distribution systems, enabling editorial teams to publish finished news reports directly from the newsroom production environment. This approach eliminates manual export workflows and accelerates the delivery of news content to multiple destinations.

Media distribution workflow

Traco MD allows users to load media assets such as clips or sequences directly from MediaCentral applications including Browse or Search. Once an asset is loaded, users can select a distribution profile that defines the destination platform, processing configuration and metadata requirements. Distribution jobs can then be created or submitted directly from the interface, allowing content to be delivered automatically to the selected platform.

Distribution profiles and automation

Distribution profiles define how media assets are processed and where they are delivered.
Profiles can be configured for various destinations such as broadcast playout servers, social media platforms, FTP locations or content management systems. By using predefined profiles, editorial teams can publish media content with consistent settings and minimal manual configuration.

Metadata and publishing configuration

Traco MD supports flexible metadata workflows for distribution jobs. Depending on the selected profile, users can enter additional metadata fields such as titles, descriptions or platform-specific publishing parameters. Metadata can also be exported as structured sidecar files, allowing integration with external publishing systems and content management platforms.

Distribution job management

All distribution tasks are managed through the built-in Jobs Review dashboard. Users can monitor queued and submitted jobs, review processing status and manage distribution tasks directly within the MediaCentral interface. This centralized job management ensures full visibility and control over the publishing workflow.

Key Features

Native MediaCentral integration
Traco MD operates directly inside the Avid MediaCentral | Cloud UX environment, allowing users to distribute media assets without exporting files or switching systems.

Profile-based distribution workflows
Predefined distribution profiles define destination platforms, processing settings and metadata requirements for each publishing workflow.

Flexible metadata management
Distribution jobs can include custom metadata fields such as titles, descriptions, tags or platform-specific publishing parameters.

Automated job processing
Distribution jobs can be queued, reviewed and submitted directly from the interface, allowing automated processing and delivery through the media distribution pipeline.

Centralized job monitoring
The Jobs Review dashboard provides visibility into queued, running and completed distribution tasks, enabling full control over publishing workflows.

Platform architecture

Traco MD operates as a Cloud UX application within Avid MediaCentral, preparing distribution jobs that are processed by the Traco MediaRenderer engine. The system automates media processing and delivery to external platforms while maintaining integration with newsroom workflows and media asset management.

Use Cases

Social media publishing
News reports can be distributed directly from MediaCentral to platforms such as YouTube, Facebook or other social media channels.

Broadcast playout distribution
Finished video content can be delivered to broadcast playout systems using predefined distribution profiles.

Digital news publishing
Editorial teams can publish media content to web platforms or content management systems directly from the newsroom workflow.

Multi-platform content delivery
The same media asset can be distributed to multiple destinations with different profiles and publishing settings.

Archive and storage workflows
Media content can be exported to internal archives or storage systems for long-term preservation and reuse.

Download the datasheet

Download the complete technical overview of Traco MD, including system architecture, distribution workflows and integration capabilities.

Download datasheet

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